Friday

More evidence that feelings spread through social networks

The washingtonpost.com recently reported on the findings of a study by John T. Cacioppo of the University of Chicago that show how loneliness is transmissible. Although it may sound counterintuitive, loneliness can spread from one person to another, said Cacioppo about his research. He told the Washington Post that the research was based on a federally funded analysis of data collected from more than 4,000 people over 10 years.

Analysis of the data collected found that "lonely people increase the chances that someone they know will start to feel alone, and that the solitary feeling can spread one more degree of separation, causing a friend of a friend or even the sibling of a friend to feel desolate." "A friend of a lonely person was 52 percent more likely to develop feelings of loneliness by the time of the next interview, the analysis showed. A friend of that person was 25 percent more likely, and a friend of a friend of a friend was 15 percent more likely."

The research is part of a growing body of evidence that emotion can spread through social networks. Last year, researchers from the Harvard Medical School published similar evidence suggesting that happiness is contagious.

"Using the Center for Epidemiological Studies Depression Index (a standard metric) that study participants completed, the researchers found that when an individual becomes happy, a friend living within a mile experiences a 25 percent increased chance of becoming happy. A co-resident spouse experiences an 8 percent increased chance, siblings living within one mile have a 14 percent increased chance, and for next door neighbors, 34 percent.

But the real surprise came with indirect relationships. Again, while an individual becoming happy increases his friend’s chances, a friend of that friend experiences a nearly 10 percent chance of increased happiness, and a friend of *that* friend has a 5.6 percent increased chance—a three-degree cascade."