In a New Scientist book review of "Time" by Eva Hoffman they say"
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Our societies have become obsessed with time and timekeeping, both in the workplace and at home. Jet travel manipulates our experience of day-night cycles and seasons, while biomedical science races to increase our lifespan yet further. At the other end of the spectrum, new technologies adapt our minds to the ever-briefer scales of micro and nano.
A recurring theme in the book is how the human capacity to manipulate our environment ushers in new complexities to the basic biology of time. For example, while other animals age and die on a strict schedule, humans do everything in their power to control that timing. And the book is full of interesting thoughts: consider the different temporal experience of wild blueberry bushes, which live 13,000 years, and mayflies, which fulfil their earthly purpose in a lifespan of hours.
Did someone say, "What!? I didn't know that?"?